Muffin Break's Valued Customers

The unique product that Muffin Break offers appeals to a wide range of customers. Predominately, the Muffin Break customer is female, spends considerable time in shopping centres and is looking to reward herself with a break.

Muffin Break's Comfortable Environment

The position and presentation of Muffin Break shops provides a great environment for customers to enjoy Muffin Break's delicious products and ensures exposure and access to a large number of potential customers.

Here are some of reasons why you should consider a Muffin Break bakery café.

Established Business System

You benefit from Muffin Break's established intellectual property (comprising trademarks, imagery, manuals, techniques and recipes) that Muffin Break makes available to its franchisees.

Developed Products and Services

Muffin Break has developed numerous product recipes since its introduction and continues to innovate with product.  Muffin Break offers a wide range of muffins including fruit based muffins, low fat and high fibre muffins, bran and savoury muffins. Muffin Break also has a wide range of cookies, cakes, pastries, savouries, quiche and sandwiches to complement the muffin range.

Muffin Break has an exclusive blend of freshly roasted and freshly ground coffee.  Our baristi are highly trained individuals, committed to delivering a top class espresso coffee to the cup every time.

Muffin Break provides extensive training to franchisees. On-site training is conducted prior to store opening and for an initial opening period.

On-going training and advice is provided to franchisees through regular visitations by highly trained Muffin Break representatives.

Group Advertising and Marketing

Muffin Break's marketing department develops and implements marketing and advertising strategies. The marketing department communicates regularly with franchisees regarding in-store promotions and national initiatives.

Muffin Break has an established brand due to previous marketing and promotional activities.  The marketing department will continue to build on the established and trusted name of Muffin Break for the benefit of all Muffin Break cafés.

While Muffin Break's concept is a proven and established business system of developed products and services, on-going training, business advice and group advertising and marketing, your success will also depend on your enthusiasm, attitude, capacity for hard work, people skills and entrepreneurial spirit.

Muffin Break has found that its most successful franchisees have the following attributes:

• Enthusiasm, ambition, integrity and a strong work ethic.
• Strong communication and people skills.
• A commitment to and belief in Foodco's product quality standards.
• Personal day-to-day involvement in the management of the café.
• Financial security and the financial capacity to open and operate the café as well as supporting any borrowing costs associated with the business.
• A willingness to adhere to established concept guidelines and procedures.
• An attitude of success.