• Intensive start-up training sustained by ongoing reinforcement training throughout your time as a Sandler franchisee

• A comprehensive and encouraging support network that is there every step of the way

• A proven methodology for business development

• A chance for you to develop your ideal business around you

• High profit margins

For more than 30 years, Sandler has been a leader in sales and sales management training. Sandler's distinctive, non-traditional selling system and highly effective sales training methodology have helped salespeople and sales managers at every level.

Sandler training is designed to create lasting 'performance improvement' rather than the motivational 'quick fix' typical of many seminar-based training efforts. To do so, Sandler relies on 'reinforcement training' - a system that combines quality review materials along with access to ongoing training workshops and individual coaching sessions.

Our mission is to be the largest and most effective Sales and Sales Management training organisation in the UK.

Training is a very high margin business. We operate on gross margins of 85% and net margins of 60%+. Many of the UK Franchisees have achieved £100K T/O in their first 12 months. In the US where there are 200+ franchisees, the top 25% of these are each over $1 million T/O businesses.

What financial returns are you looking for?  We offer an extensive network of support to help you strive for your goals. 

We support you in every way that we can

The International Franchise Association has identified 'Lack of Support from the Parent Company' as the #1 concern from a new Franchisee. Sandler's powerful support and training mechanisms are probably the reason Sandler has enjoyed such a successful relationship with its Franchisees. This same support programme is available to you.

Initial Training

As a new Sandler franchisee, you'll begin with an intensive, 10-day Initial Training programme. You'll learn about the Sandler Selling System and how to deliver the material to clients, and you'll get information on the basics of setting up your business as well as programmes Sandler has in place to jump-start your new venture. Later, you'll attend additional days of the Initial Training programme.

'Hands-On' Coaching

At Sandler we go the extra step by providing you with a personal coach to help get you off to a fast start.

Whether you call once a week or once a day, your coach will provide guidance and reinforcement, working with you 'hands-on' in all aspects of your new business, including the best approach to take with a potential client, debriefing and critiquing sales calls and helping you identify potential clients in your marketplace.

Conferences

The Sandler Selling System stresses reinforcement, and that philosophy is the same for our franchisees. In addition to personal coaching, the Home Office offers conferences three times a year to 'train the trainers.' The conferences are packed with sessions to help you become an effective trainer and business owner. It's your best opportunity to talk to other franchisees from around the world. 

Lead Generation

In the first year of your new business, you will be focusing on building your client base. To assist you in this start-up phase, the Sandler Sales Institute has developed several marketing tools and programmes that are designed to assist you in lead generation.

Starting a business takes time and effort. The more leads you have to call on, the greater your opportunity for success. These proven systems have been used for over 20 years to grow leads and turn them into customers:

Sitelets: Customisable Websites For Each Franchisee

The Sandler Sales Institute has a very structured Internet program which is designed to drive leads, sales and market penetration – all while building and strengthening the overall brand.

Marketing Materials: The Tools You Need To Close More Sales

The Sandler Sales Institute provides its Franchisees with a solid portfolio of marketing materials and promotional aides. From product brochures, data sheets, direct mail pieces, and posters to newsletters and electronic marketing pieces, Sandler wants to put the right tools in the hands of its Franchisees.

Executive Briefings: turn a passive prospect into a paying customer in under two hours

One of the best tools for turning prospects into customers is the Executive Briefing. By inviting prospects to a free seminar/briefing that not only gives insight into how The Sandler Selling System can benefit their company, but also gives useful training to the attendee, a Franchisee can turn a passive prospect into a paying customer in less than two hours.

Emarketing Campaign

Sandler UK includes a three month emarketing campaign in the initial franchise fee, to support new franchisees and get them off to a flying start. 

The Sandler Sales Institute franchise fee is £35,000 with overall financing required for about £45-50,000 to cover initial start up costs and cash flow in the first few months. The franchising departments of major High Street banks are typically happy to loan between 50 -70 % of this amount to suitably qualified candidates. 

Sandler would be very interested in talking to individuals with sales and/or management experience whose career to date has given them:

• Rewards, but not yet fulfilled their goals?
• A substantial income, but not without personal sacrifice?

If you like your current remuneration but could do without all the travel, the pressure and the constant demands on your time, then ask yourself some of the following questions:

• Are you trainable?
• Do you enjoy selling?
• Are you sufficiently determined and motivated enough to develop your own business?
• Are you willing to follow a proven system?
• Do you have the ability to finance the capital required?