Are you unsure of the risks in starting from scratch?

The right franchise will reduce that risk, giving you a valuable measure of stability and the benefit of a recognised trading name. The TruGreen franchise provides you with a unique package, where each facet complements and enhances your ability to succeed.

Franchisees want to work for themselves but not by themselves. The franchise system takes the risk out of failure In 1976 when ServiceMASTER (the parent company) was a founder of the British Franchise Association there were seven franchise companies, now there are over 900, this growth has happened for a very good reason, franchising works.

TruGreen are part of the ServiceMaster group who have been franchising in the UK for almost 50 years. ServiceMASTER own four brands, including, TruGreen, Merry Maids, Furniture Medic and ServiceMaster Clean, a total of over 900 UK licensed businesses.  After providing lawn care since 1974 and serving three million residential and commercial customers (USA) we thought the time was right to bring TruGreen to the UK.We launched a successful pilot in 2003 and sold the first franchises in 2004. 

Our franchise opportunity allows enterprising individuals to enter the profitable and growing commercial & domestic lawn care market and provide specialist services on the highest of levels.  It operates with low overheads and attractive margins and is an enjoyable and potentially rewarding business.

• You can work from home, with low overheads, plus great Monday to Friday daytime hours.
• Your franchise will be in the service sector with exceptional growth predictions.
• No cash flow problems and high profit margins.
• The sale process is reactive and no hard selling is involved.
• 90% repeat customers, in your own territory.

The TruGreen franchise caters primarily for residential customers, although unlike our competitor franchise companies expansion to service commercial businesses is part of our longer-range plan. As a franchisee of TruGreen you offer a full range of services aimed at improving poor lawns and then maintaining them in first class condition. As a fully trained lawn specialist, you will be in a position to diagnose and remedy a host of lawn ailments and deal with.

• Liquid and Granular fertilizer application
• Moss control and eradication
• Mechanical operations such as aeration and scarification
• Turfing seeding, renovation and top dressing
• Weed control
• Pest, disease and insect control
• Consultancy and advice

The service extends from providing professional advice, to complete renovation programmes. At the heart of the service success is the need for a very high volume of repeat businesses throughout the following months and future years.  The materials we use are only available to professional green keepers and turf maintenance specialists and cannot be bought in shops, garden centres or DIY stores.

The granular fertiliser that is used is specially designed to release its nutrients in a time-controlled way over a 2-3 month period according to the soil temperature and moisture levels. You will learn to use the correct balance of nutrients and trace elements for the time of year that the treatment occurs. Designed and manufactured to ISO9001 quality standards the same products are used at prestigious venues like the Wentworth Golf Course and the Wimbledon All England Lawn Tennis Club.

• Determine the lawn's overall health

• Age of the lawn, type of mower, mowing height, past feeding programme

• List the different grasses and soil types in your lawn and their condition

• Identify weeds, insects and/or diseases that appear to be affecting the lawn and recommend ways to control them

• Determine moss infestation, surface thatch, soil structure and compaction

• Recommend aeration & scarification as required

• Advise you of proper mowing and watering techniques

Evaluate the potential of the lawn and recommend how TruGreen could help the lawn be the greenest, thickest, healthiest it can be

As the business becomes established we will help you manage your growth, help you take on supporting staff together with extra vehicles and equipment.  We are committed to helping you build a successful and valuable business. It should be seen as an on-going business relationship with long-term rewards. The way that the management fees are calculated means that your success is our success, if you grow, so do we. We will do everything we can to enhance that growth.

You will need to be motivated and committed to running a dynamic business. Most of our franchisees tend to be from a supervisory or management background and are looking to "build a business" not "buy a job".

Potential franchisees often are from a background where they either have been in a similar trade or have a love of lawns. They are often golfers or cricketers who have always been interested in beautiful lawns.

You need to be fairly fit, as there tends to be a lot of walking involved. 

The franchise can be started from home, using a home office and garage for storage, but we would expect franchisees to move into a unit as the business expands and takes on more staff.

The two elements of investment in the Franchise are:

The Franchise License, which includes a comprehensive training programme involving pre-study, two weeks residential on-site, training with accreditation and business launch assistance including a planned marketing campaign. A protected territory will be yours to grow a substantial business - £7,500
     
The Full Equipment Package, which includes software, aerator, scarifier and all equipment and materials needed to operate the service from tools and products to uniforms, sign writing your vehicle as well as stationery, business cards, a full marketing pack and materials and a deposit on the lease purchase van - £12,350