Waffle Magic is part of the Bluestar Group of Companies, which was formed by Managing Director Neil Ryan in 2003 and has since grown substantially. Over the past 5 years the Company has developed a successful UK wide network of distributors including Duracell batteries, Bar Snack vending and most recently frozen Fruit Smoothie distributors through the sister company Easyjuice Ltd.

Waffles are considered typical of Belgium, which boasts several types of waffle with a variety of recipes, but a trip through America or much Europe would immediately demonstrate the potential for this business in the UK.

The fresh waffle market is set to explode within the UK, making this the perfect time to enter the market, with this franchise being a genuine ground floor opportunity as there is currently no other business like this in the UK.

Becoming a Waffle Magic distributor and running your own business, has two main attractions; high earnings potential and flexibility. Sites are typically open 6 – 7 days a week, which allows you to work part-time or full-time. With as little as 1 day a month, you can run a Waffle Magic distributorship.

This opportunity is ideal for those who wish to build their own business whilst keeping their day job. Then, once you can see the financial returns for yourself, going full time will not seem so difficult. To further enhance your chances of success, we help find the initial locations for you. In other words, we take care of everything.

The operation of this business is simple. A member of our team will survey your area to ascertain its potential using our software database of every business in the UK. We will then discuss the findings with you and agree an area in which you are happy to operate. A professional telemarketing company is then employed on your behalf to contact potential customers in your area and make appointments for you. This method has been tried and tested and has proven very successful producing 3 - 4 appointments a day.

You simply then visit the customer and fully explain the concept. Equipment is demonstrated and most importantly waffles tasted! The high profit potential and ease of use is clearly illustrated to the customer. A typical Café can expect to earn £7,000+ per year from the Waffle Magic concept therefore you will not find yourself short of enthusiastic customers!

You then put everything into place in the outlet such as the Waffle Iron, stock and point of sale material including training the site staff on how to operate and maintain the equipment.

Your responsibility from then on is to visit your customers on a monthly basis and supply them with the required waffle mix. The waffle mix comes in 12.5kg bags and is simply mixed by the site as and when required. Shelf life is approximately 12 months. You then invoice the site accordingly for what they have ordered and collect the money there and then thus avoiding any bad debts.

Waffle irons are necessary for perfect waffles because they use high heat to cook quickly, crisping up the outside of the waffle whilst leaving the inside tender and light.

All outlets are supplied with a free-on-loan Professional Waffle Maker (the machine always belongs to you). The Waring Belgian Waffle Maker is a commercial waffle iron made with heavy duty die-cast housing and features professional waffle iron operations. The rotary feature lets you flip the waffle without opening the lid, which produces even expansion and browning results. The embedded thermostats provide precise temperature control in tandem with the browning dial that allows you to control the shade of your waffle from light to dark.

This Belgian Waffle Maker creates 1¼ inch thick waffles with a 7 inch diameter - and as many as 25 waffles per hour, which is perfect for cafés, hotels and restaurants. It features power and ready-to-bake LEDs in addition to an audio beep that signals that your waffle is ready. The attractive brushed stainless steel interior complements any décor and the non-stick cooking surface and removable catch trays ensure fast and easy cleaning.

Waffle sales in a good location would be 20 – 30 per day. Our calculations are therefore based conservatively on sales of just 10 waffles per day per outlet.

The waffle mix is supplied to the outlet in 12.5kg bags. Each bag makes approx 150 waffles. Your profit from each waffle is 16p. An outlet selling 10 waffles per day that is open 6 days a week will make you a profit of 16p x 10 waffles x 6 days  = £9.60 per week. So if you service 20 outlets you can expect to make £9,984 annual profit, rising to £19,968 with 40 outlets and £49,920 with 100 outlets serviced.

As you can see the income potential is substantial, especially when you consider the work involved. For example, the projected income from just 20 outlets is £832 per month. Supplying these outlets would take approximately 1 – 2 days a month. How does that compare to your existing job?

Please note the figures provided are only to be used as a guide and are not a guarantee of income.

It may be obvious, but the more outlets you have, the more money you make. It is vital to have a realistic expansion plan. We encourage all our distributors to make an effort to gain new business themselves as this is the most cost effective way to expand.

If, however, you do not have any sales experience we can help by offering you a mailshot or one of our site location staff to gain more outlets on your behalf at a fixed cost.

Research is essential when starting your own business. Before you decide to begin your Waffle Magic business you will need to be positive that you stand a good chance of making it a success. Research into your area of operation is crucial.

When you take up a distributorship you are entering in to a long term partnership, so it is important to check the background and business performance of your prospective partner.

Our start-up options are totally flexible, allowing you to tailor a package to your time available and finances. As a minimum we start you with a 10 machine package which includes absolutely everything; corporate clothing, headed stationery, business cards, accounts software, fax machine, menu cards, promotional posters, disposable plates and bags. We include all of this so you don't have to worry about anything! Prices start at £4,995 plus VAT.

What your business pack includes:

• 10 x Commercial Waffle Irons
• Telemarketing service to help establish your first 10 customers
• An initial supply of disposable plates, forks and bags
• Corporate clothing
• One extra Waffle Iron for your own demonstration purposes
• 40 bags of stock which will return you an income of £1,920
• Administration pack - headed stationery, business cards, accounts pack and fax machine
• Promotional pack - menu boards, posters and table talkers