She says: 'We fell in love with the Jimmy John’s brand because it’s so fun and it’s so straightforward. We just fell in love with the brand and the concept and the freshness.
It sold itself on us. It found me. It’s been awesome. It’s really fun. I’d say for 95 percent of customers, it’s their first time in. And there’s that 5 percent that’s like, “Oh my God, Jimmy John’s!” It makes me feel really good and the staff loves, loves, loves working here.'