Within a few years, Sampson (by then was a single mum with two children) had four Healthy Habits sandwich bars in Melbourne and in less than 10 years, Sampson had created the fastest-growing sandwich franchise in Australia.  Healthy Habits now has 28 stores, spread across Queensland, New South Wales, Australian Capital Territory and Victoria. The company is still expanding, with 40 shops expected by the end of the year and a goal of 100 in the next five years.

Sampson has not forgotten the original idea behind her business; to allow parents to go to work without missing out on the joys of parenthood.  Not surprisingly, the majority of her franchise partners are women and Samson says:

"We have women from all sorts of backgrounds - hairdressers, a bank manager, an accountant. Food is really natural to women and women are very much customer focused. Healthy Habits fits in with where women really are, with their healthy attitude. It is almost about the future - their health and that of their children. I didn't consciously set out to tailor Healthy Habits around women but I knew it would appeal to mothers. They can still drop the kids at school and leave at 3pm to pick them up. They can choose to never miss an assembly or sports day. There are far more expectations on women in business. They still need to be mum, wife, social organiser, but I am a mum and I also run a household as well as being a business woman, so I understood what was needed."

As with Sampson, Laila Kennedy didn't want to take time away from her children when she returned to work, so she looked for a business to buy that gave her flexibility.