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Mech. Llyod gives up Land Rover franchise in November
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Posted on: 15/08/2008 Mechanical Llyod Company, a Ghanaian auto importer and dealer, is giving up its franchise with British car maker Land Rover. Mr Terence Darko, Managing Director of MLC, said the decision to stop marketing Land Rover was as a result of low return on investment and competition from cheaper vehicles as “Land Rover is a premium and expensive vehicle and very difficult to sell.” Mr Darko went on to say that there were plans to take on Chinese-made vehicles in response to demands from customers within the lower income bracket and that the company would choose a robust Chinese manufactured vehicle to satisfy the market.
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