Posted on: 04/08/2009 

Mortgage broking franchise Smartline has edged rival Mortgage Choice to be named Australia's best franchise, according to Topfranchise.com.au.

Smartline, which recently merged with Mortgage Force, came first in Topfranchise.com.au's most recent Top 10, while Mortgage Choice placed fourth.

The two franchise networks were chosen from more than 170 franchise systems following a survey by research company 10 THOUSAND FEET.

In addition to taking out the top spot overall, Smartline was ranked number one in three of the five specific categories, these being support ( the levels of support offered by the franchisor to the franchisees); rewards (the financial and social rewards franchisees feel they receive from being part of the franchise) and passion (how passionate franchisees are about their customers, brand, product or service they offer).

Smartline managing director, Chris Acret, said the group was thrilled to take out the number one ranking.

"While this result recognises our benchmark systems and marketing, most importantly it recognises that our people are passionate about what they do and about being part of the Smartline group," he said.

ANZ Mobile Lending also made it into the Top 10.