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Senior Helpers Takes on the Web
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Posted on: 02/06/2008 Senior Helpers, a care franchise which addresses the growing need for dependable, consistent and affordable in-home care for seniors, is launching a new website which promotes their existing services and franchises whilst expanding their visibility and franchise exposure. The new website will offer resources and tools which support franchise owners as well as customers. The new website has a fresh design and is focused on engaging new customers and attracting new franchisee applicants. The site is built on a custom content management system, which makes managing the site easier for the corporate office and allows the company to create micro-sites which can easily be personalised by franchisees. Senior Helpers worked closely with Blue Water Media, an award winning web design company, to ensure that the new website is suitable for existing business processes and does not require Senior Helpers staff to adjust themselves to the site. As well as the new website, Senior Helpers has launched an aggressive internet advertising campaign, taking advantage of Blue Water Media's world class marketing department by launching a Google AdWords campaign for each franchise location. This focuses on attracting traffic on local and national levels. Senior Helpers was founded in 2001 and strives to maintain the highest quality of service that encourage seniors to remain independent for as long as possible.
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